steven lai design
stevenlaidesign@gmail.com


Alder



ui/ux brand graphics

I led branding for Alder, an elder care startup based in Boston. I also directed a promotional video featuring their clients. 

Deliverables:

  1. Website
  2. Brand colors/guidelines
  3. Video (directed and edited). 


Modern Intelligence



brand graphics

Led the rebrand of Modern Intelligence, a defense startup based in Austin, TX.

Deliverables:

  1. Logo
  2. Typeface
  3. Landing page
  4. Print ad and graphics



Zerodown



ui/ux brand ai graphics 

From 2020 to 2024 I led the SEO-driven design of Zerodown.com. Our goal was to compete with Zillow and Redfin as a home portal option.

With zero ad spend we achieved over 2 million unique monthly visits. 

As a result of our organic growth, we were acquired by Flyhomes in 2024, where I became Head of Design. 

Press:

Flyhomes acquires ZeroDown
How an AI-Powered Real Estate Site Grew Traffic by 10,737% in 3 Months




Flyhomes AI



ui/ux brand ai graphics 

I designed Flyhomes AI from 2023 to 2025, creating the first AI-powered home search experience on the web. 

After serving millions of users, the platform was acquired by The Real Brokerage (REAX), the nation's fifth-largest brokerage by sales volume.

Press:

Real acquires Flyhomes’ AI-powered home search portal
Flyhomes launches first AI customer portal